Primera Labs

The Challenge

Existing ed-tech platforms follow rigid, linear course formats — slide decks and video lectures that don't adapt to individual learning pace or style. Market research across major players revealed that teaching pedagogy hadn't evolved to match how people actually learn: through conversation, questions, and adaptive feedback. The startup needed a fundamentally different approach to course delivery.

What I Built

• Conversational learning platform: Developed an online learning platform via a conversational interface for self-learning, replacing passive slide-based courses with interactive dialogues
• Front-end design: Designed and built the front-end of the conversational teaching platform, focused on effective learning and ease of use
• Conversational heuristics: Built efficient conversational learning heuristics that reduced online course duration by over 40%
• Onboarding redesign: Reduced the clicks required to start a course from 7 to 3, removing friction from the first-time user experience

My Role

• Market research on existing ed-tech products from major players — analysis of their teaching pedagogy to identify gaps
• Developed the conversational self-learning platform end-to-end (front-end design + interaction logic)
• Conducted customer meetings with beta users to gather feedback and understand their perspective for enhancing the experience

Impact

Key Decisions

• Conversation over presentation: Modeled learning as a dialogue rather than a slideshow. This naturally adapts to user pace and comprehension — the same pedagogical shift that later informed my multi-agent design at JioCreate.
• Engagement over duration: Optimized for faster completion with better retention rather than maximizing time-on-platform, which aligned with actual learning outcomes.
• Beta-user-driven iteration: Regular customer meetings with beta users shaped every design decision, ensuring the platform solved real learning problems rather than assumed ones.

Tech Stack